IRL has worked with Vans since 2015 on the creation and expansion of Vans Park Series, a global competitive skateboard competition owned wholly by Vans. 

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Our Support

• Business Planning & Financial Modeling

• Media Strategy & Rights Management

• Brand Partnerships & Sponsorships

• Strategic & Host City Partnerships 

• Long-Term Strategy & Monetization

IRL has partnered with Farah Merhi, founder of the home lifestyle band Inspire Me! Home Decor to pilot masterclass and VIP experiences for her massive social audience. 

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Our Support

• Opportunity Diligence

• Venue & Partnership Negotiations

• Virtual Event Strategy

• Monetization Strategy

IRL is working with Vans and Tony Hawk to launch the first-ever Tony Hawk's Vert Alert, a one-day action-packed event curated by Tony Hawk himself to celebrate the Vert skateboarding discipline. 

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Our Support

• Strategic Venue & Host City Management

• Media Strategy & Rights Management

• Brand Partnerships & Sponsorships

• Format & Monetization Strategy

IRL worked with Corona to conduct an extensive audit of the Sunsets Festival property in order to reduce expenses, increase revenue opportunities, and implement strategic partnerships. 

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Our Support

• Property Diligence & Operator Interviews

• Financial Auditing & Modeling

• Strategic Partner Management

• Media Rights Opportunities

IRL was hired by ABInBev to build an Event Monetization Toolkit distributed to all live event and experiential marketing teams as a blueprint for driving revenue through their events.

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Our Support

• Extensive Property & Brand Diligence

• Event Formats & Strategy

• Monetization Strategy 

• Toolkit Development