FEATURED PARTNERS

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IRL has worked with Vans since 2015 on the creation and expansion of Vans Park Series, a global competitive skateboard competition owned wholly by Vans. 

Our Support

  • Business Planning & Financial Modeling

  • Media Strategy & Rights Management

  • Brand Partnerships & Sponsorships

  • Strategic & Host City Partnerships 

  • Long-Term Strategy & Monetization

 

IRL has partnered with Farah Merhi, founder of the home lifestyle band Inspire Me! Home Decor to pilot masterclass and VIP experiences for her massive social audience. 

Our Support

  • Opportunity Diligence

  • Venue & Partnership Negotiations

  • Virtual Event Strategy

  • Monetization Strategy

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IRL is working with Vans and Tony Hawk to launch the first-ever Tony Hawk's Vert Alert, a one-day action-packed event curated by Tony Hawk himself to celebrate the Vert skateboarding discipline. 

Our Support

  • Strategic Venue & Host City Management

  • Media Strategy & Rights Management

  • Brand Partnerships & Sponsorships

  • Format & Monetization Strategy

 

IRL worked with Corona to conduct an extensive audit of the Sunsets Festival property in order to reduce expenses, increase revenue opportunities, and implement strategic partnerships. 

Our Support

  • Property Diligence & Operator Interviews

  • Financial Auditing & Modeling

  • Strategic Partner Management

  • Media Rights Opportunities

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IRL was hired by ABInBev to build an Event Monetization Toolkit distributed to all live event and experiential marketing teams as a blueprint for driving revenue through their events.

Our Support

  • Extensive Property & Brand Diligence

  • Event Formats & Strategy

  • Monetization Strategy 

  • Toolkit Development

 

Now, let's talk about you...

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