FEATURED PARTNERS

IRL has worked with Vans since 2015 on the creation and expansion of Vans Park Series, a global competitive skateboard competition owned wholly by Vans.
Our Support
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Business Planning & Financial Modeling
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Media Strategy & Rights Management
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Brand Partnerships & Sponsorships
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Strategic & Host City Partnerships
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Long-Term Strategy & Monetization

IRL has partnered with Farah Merhi, founder of the home lifestyle band Inspire Me! Home Decor to pilot masterclass and VIP experiences for her massive social audience.
Our Support
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Opportunity Diligence
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Venue & Partnership Negotiations
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Virtual Event Strategy
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Monetization Strategy
IRL is working with Vans and Tony Hawk to launch the first-ever Tony Hawk's Vert Alert, a one-day action-packed event curated by Tony Hawk himself to celebrate the Vert skateboarding discipline.
Our Support
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Strategic Venue & Host City Management
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Media Strategy & Rights Management
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Brand Partnerships & Sponsorships
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Format & Monetization Strategy

IRL worked with Corona to conduct an extensive audit of the Sunsets Festival property in order to reduce expenses, increase revenue opportunities, and implement strategic partnerships.
Our Support
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Property Diligence & Operator Interviews
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Financial Auditing & Modeling
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Strategic Partner Management
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Media Rights Opportunities

IRL was hired by ABInBev to build an Event Monetization Toolkit distributed to all live event and experiential marketing teams as a blueprint for driving revenue through their events.
Our Support
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Extensive Property & Brand Diligence
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Event Formats & Strategy
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Monetization Strategy
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Toolkit Development