ABOUT

IRL

Your fans want more ways to engage.

We help you deliver the ultimate fan experience while creating new ways to monetize your IP.

IRL specializes in building bespoke in-person and virtual events, tours, and live event extensions that engage your community and create new monetization opportunities: 

  • Ticketing & VIP

  • Sponsorship

  • Food & Beverage

  • Merchandise

  • Media & Content

  • Strategic Partnerships

Our Capabilities
Get To Know Us

WHY

OUR PARTNERS

CHOOSE US

Expertise

We apply our decades of event experience to a customized infrastructure so you can focus on your core business.

Monetization

We provide you with the most effective ways to monetize community and fan enthusiasm through an event.

Bandwidth

Innovation

We work with your existing team to provide support and develop opportunities with your IP.
From exploring virtual and audience-free formats to unique competitive opportunities, we keep our portfolio companies ahead of the curve.

THE IRL 

ADVANTAGE

We bring the dynamic blend of expertise required to build live events with media IP that engages community and generates revenue.

Business Strategist

Strategic planning, property concept development, monetization, & financial risk partnerships

Creative Studio

Content production, lifestyle programming, live streaming, media packaging, & distribution strategy

Event Producer

From one-off events to global tours of all genres & sizes

Entertainment Agency

Robust network, media rights management, brand partnerships, licensing, & influencer expertise