IRL works with forward-thinking companies to build live-event properties that mobilize their communities today, and grow into evergreen businesses over time.
ABOUT IRL
IRL is a full-service consulting firm helping companies build events that generate new revenue lines and create definitive brand extensions in real life. Live events have become a go-to solution for brands and media companies looking to create customer connection and loyalty in a world that has become increasingly reliant on digital strategy. IRL offers a unique set of capabilities to help our partners build dynamic event properties that can drive long-term growth.
MEET THE TEAM
Paul Conroy
Managing Director
Adam Cozens
SVP, Business Development
Molly Scott
SVP, Event Development
Lee Maier
VP, Marketing
Daniela Etchells
Chief of Staff
HOW WE PARTNER
STRATEGIZE
The event concept that best fits your needs.
MONETIZE
To drive revenue and reduce risk.
BUILD
From concept to successful launch.
The event so you can focus on your brand.
MANAGE
With the right strategic partner, a proprietary live event can deliver immediate benefits and big long-term potential.