IRL works with forward-thinking companies to build live-event properties that mobilize their communities today, and grow into evergreen businesses over time.

ABOUT IRL

IRL is a full-service consulting firm helping companies build events that generate new revenue lines and create definitive brand extensions in real life. Live events have become a go-to solution for brands and media companies looking to create customer connection and loyalty in a world that has become increasingly reliant on digital strategy. IRL offers a unique set of capabilities to help our partners build dynamic event properties that can drive long-term growth. 

 

MEET THE TEAM

Paul Conroy

Paul Conroy

Managing Director

Adam Cozens

SVP, Business Development

Molly Sot

Molly Scott

SVP, Event Development

Lee 1_edited.jpg

Lee Maier

VP, Marketing

Daniela 1_edited.jpg

Daniela Etchells

Chief of Staff

 

HOW WE PARTNER

 

STRATEGIZE

The event concept that best fits your needs.

MONETIZE

To drive revenue and reduce risk.

BUILD

From concept to successful launch.
The event so you can focus on your brand.

MANAGE

With the right strategic partner, a proprietary live event can deliver immediate benefits and big long-term potential.

ROI

Beyond just marketing KPIs, including driving revenue

CONTROL

And full ownership of event messaging, programming, and experience

EFFICIENCY

in execution that saves money and improves the consumer experience

EQUITY

From a property built to last beyond a single activation for years into the future
 

CONTACT US

785 Grand Ave

Carlsbad, CA 92008

© 2019 by Impact Real Life