IRL works with forward-thinking companies to build live-event properties that mobilize their communities today, and grow into evergreen businesses over time.
ABOUT IRL
IRL is a full-service consulting firm helping companies build events that generate new revenue lines and create definitive brand extensions in real life. Live events have become a go-to solution for brands and media companies looking to create customer connection and loyalty in a world that has become increasingly reliant on digital strategy. IRL offers a unique set of capabilities to help our partners build dynamic event properties that can drive long-term growth.
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HOW WE PARTNER
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STRATEGIZE
The event concept that best fits your needs.
MONETIZE
To drive revenue and reduce risk.
BUILD
From concept to successful launch.
The event so you can focus on your brand.
MANAGE
With the right strategic partner, a proprietary live event can deliver immediate benefits and big long-term potential.
ROI
Beyond just marketing KPIs, including driving revenue
CONTROL
And full ownership of event messaging, programming, and experience
EFFICIENCY
in execution that saves money and improves the consumer experience
EQUITY
From a property built to last beyond a single activation for years into the future
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